NAMIE AMURO | 2018 | pop show

2018 -  VIDEO DIRECTION        
                                              





CLIENT: ON THE LINE Inc.

PRODUCTION: Moment Factory

J-Pop star, fashion icon and hip-pop queen, Namie Amuro is one of Japan’s best-selling artists of all time. Deciding to retire on top, this pop legend created the Final Tour 2018, held at 5 major dome venues with a capacity of 40,000 to 50,000 people each.
We created a visual language for the V-Motion Truss integrated kinetic system and the rest of the screens embedded in the stage design. 
Video content of each song is framed by dream-world imagery that echoes Amuro’s music videos, album art and past concerts. From retro graphic design to a vintage carousel, from delusive neon tunnel to a mesmerizing waterfall are brought to life like dreams come true in these whimsical landscapes.

Keeping Namie Amuro’s powerful live performance front and center, Moment Factory’s playful video content help make the stages of giant venues feel immersive and intimate for her legions of fans, creating a send-off fit for an icon.

PREMIERE

Nagoya Dome, Nagoya, Japan