CLIENT: Dubai's RTA
PRODUCTION: Prisme International
The 6 mins 3D “holographic” show has been the main attraction of the world record breaking event that launched the Dubai tram on November 11, 2014.
The show was broken down into 4 acts invoking the basic categorisations of Illusionary.
1 optical illusion - fake video mapping on the holographic tram to enhance its design;
2 transformation - exploded view integrated with infographics to highlight the tech specs of the tram;
3 teleportation - journey following the tram across the city integrated with live action and infographics elements to highlight the different locations:
4 intersection - a fly through and a cross-section to reveal the interiors and the leisure of travelling with the tram.
Tram Depot, Dubai, UAE